How to Slay with Roblox Avatar Shops
See how digital and fashion fuse in Roblox, creating a playground for the style-savvy.
Even with just one piece of clothing, many of us like to try it on before buying.
And if we go shopping, we want to choose from the myriad of options…honestly, we want the cutest and most trendy.
This mentality is the same in digital gaming.
Every day, millions of Roblox users update their avatars. In the first three quarters of 2023, there were 165 billion avatar updates on Roblox, a 38% increase from the previous year. Additionally, users purchased nearly 1.6 billion digital fashion items and accessories, up 15% from the previous year.
So, how do all these people choose their avatar items?
This experience is available in the 'Avatar Shop' category space on Roblox.
Entering the Roblox avatar shop unveils a spectacle of the most beautiful and trendy UGC items lined up.
Users in this space try on clothes, create matching looks with friends, and interact with each other, shaping the digital game fashion scene.
Let's find out what's happening in this Roblox avatar shop.
1. Trying On and Shopping on Roblox
At the core of the Roblox avatar shop is the experience of trying on and buying clothes. When you step into the avatar shop, you'll see a bunch of avatars dressed up in different styles. There's also a catalog menu where you can try on different items to see how they look.
Playing process is simple—walk around and check the avatar styles. If you find an outfit you like, click on it to try it on, whether it's the whole look or just certain pieces. You can go around or pose to see how they fit. If you come across a style that really speaks to you, you can save it for later or buy it, whether you want the whole outfit or just some parts of it.
Here's a cool thing: The space is filled with avatars wearing some of the latest and most eye-catching styles. For those passionate about dressing avatars, this space offers enough reason to explore and get inspired.
2. Roblox on Social Media
On social media, interest in UGC content is growing. People are sharing how they style their avatars using items from the shop.
On YouTube, creators share videos where they style outfits based on different themes or price ranges. They also post short videos showing how they evolve their avatars' looks.
NotAmberRoblox | 5.31M
Layla Roblox | 3.82M
Lanah | 515K
Over on TikTok, besides outfit styling, creators also share helpful tips, vlogs, dance challenges, and memes.
Kitto | 283.9K
MARI | 37.3K
iury's group | 35.4K
3. Becoming a Top Roblox Creator
The avatar shop has a leaderboard section where you can check top creators. This helps you discover who designed your favorite avatar styles and follow them for more.
Many creators also start their own Roblox groups to become more well-known and share their creations with others.
Featured Avatar Item Creators
Curious about who the top creators are on Roblox, as chosen by the users themselves? Let's meet the creators who design the most loved items in the avatar shop, rank on the leaderboard, and produce trendy, best-selling items in the market recently.
Tiger ® | 356K
auroriies | 281K
Kwarm | 199K
vuriae: 140K
Valkenheim UGC | 120K
DIDIgamedev | 113.7K
.-*sweetness*-. 102K
xoxo, pastel | 87K
Miracle Beauty | 86K
Meozi | 73K
4. Item Design Concepts
Now let’s dive into the latest trends in avatar shops, breaking them down into easy-to-understand styles.
Y2K: This style is influenced by the early 2000s. Featuring items like denim, ball caps, beanies, low-rise pants/skirts, and casual streetwear. Accessories often include headphones, capturing the essence of that era.
Kawaii: This style is all about being cute. It uses light, pastel colors and features dresses like those you'd find on dolls, oversized sweaters, and accessories inspired by characters like Sanrio.
Grunge: This darker, edgier style mixes goth and punk. It's about embracing a wild look with emo influences, tattoos, and devilish designs.
Preppy: Inspired by the VSCO Preppy look, this style is feminine and simple. Picture summer outfits in pink shades, cowgirl, and earrings. It also ties into the classic American preppy look, associated with brands like KJP, Lilly Pulitzer, and Lacoste.
Seasonal: This simply means that the avatar outfits change with the seasons, reflecting the typical themes and colors of the time of year. For spring, think of cottage core or fairy-inspired items. Winter brings holiday themes, like Christmas outfits.
Real-World Fashion Trend Influence
According to Roblox Digital Expression Report among GenZ users who are active on platforms like Roblox, shows that many are inspired by trends they see on social media. About 53% say these trends influence how they style their avatars. Trends like Y2K have become major fads in the real fashion world over the past few years, and digital-savvy users are fully embracing these trends in the digital world.
5. Let's Wear Matching Outfits, What's Yours?
There are avatar shops where you can pick outfits that match with your friends or others. You can style with a partner or sync styles with a friend based on themes or characters.
For the digital generation, Roblox is more than a game; it's a way to connect, much like social media. In fact, people spend 3-5 times more time on Roblox than on many other social platforms. It's a space where you can meet and bond with friends or partners.
GenZ often relies on friends' advice: nearly half (49%) of the participants in a Roblox survey stated they prefer to shop with friends in the metaverse rather than alone. These matching looks allow users to enjoy fashion together while interacting digitally.
An adorable sight to see: you might spot players dancing together in their matching outfits, showing off their camaraderie or partnership in a fun way.
6. What Will You Choose? Prices and Buying Drivers
An intriguing aspect of the avatar shop is the live board, where you can see everyone's purchases as they happen. It also shows the most popular items and how many have been bought.
Price Range: The lowest cost per styling is approximately 250-350 Robux (that’s around $3.4-$4.8), mid-range is 500-600 Robux ($6.9-$8.4). And for the really special stuff, prices go above 700 Robux (over $9.7).
GenZ users are happy to spend a bit on their digital looks: Roblox survey found that over half of GenZ respondents are comfortable with spending up to $10 a month. Some even set aside up to $20 or $50-$100 monthly for avatar items.
And get this: over a third of respondents love to change their avatar's makeup often, even daily or weekly. Especially among female users, where more than half enjoy updating their avatar's look regularly.
7. Discover Together : Top Roblox Avatar Shops
There's nothing quite like experiencing it for yourself. Let's step into the world of avatar shop spaces and see what's there.
Catalog Avatar Creator: 2B+ total visits, created by @ItsMuneeeb
[NEW] Outfit Loader: 217.2M+ total visits, created by @coded clothing
Avatar Outfits: 29.7M+ total visits, created by @xoxo, pastel
[NEW OUTFITS] Chibi doll girl outfits: 2.4M+ total visits, created by @sunny side up?
[GIRL] Avatar Outfits Ideas: 7.6M+ total visits, created by @Outfit Avenue
[💙] Matching Outfit Ideas: 4.3M+ total visits, created by @.amity.
[🎀NEW] Aesthetic Girl Outfit Ideas For You: 590.6K+ total visits, created by @aueswe
Let’s Wrap It Up
The Roblox Avatar Shop offers a range of youthful, exciting, and trendy outfits. You can try on clothes before making a purchase, and it's a fun place to hang out with friends.
In Roblox, everyone is both a creator and a fan of digital items. They understand their tastes well and love sharing their interests with others.
This is a new shift in how we think about fashion—starting with digital clothing. Soon, the younger generation may even prefer digital items over traditional ones.
For fashion designers and brands, Roblox represents a unique opportunity. It's a fresh and vibrant space for digital fashion.
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